In 1949, Adi Dassler founded adidas in Herzogenaurach, Germany. Today, adidas is considered a sportswear icon, responsible for redefining sneakers and apparel on a global scale. Drawing on its extensive heritage, the brand’s footwear catalog includes a number of classic styles, from the Stan Smith to the Superstar. In 2015, adidas collaborated with Kanye West for the first time, marking the start of the Yeezy sneaker phenomenon.